How to decrease your Profits and hurt your bottomline

One good way to ensure you'll lose out on potential customers and business building team leaders is to ignore those less-than-perfect signups coming into your team. One example of this strategy is a tendency of many SFI sponsors to not bother e-mailing affiliates whose e-mail addresses show up with a yellow or red light beside it on their Affiliate Manager pages.
To review a bit, a green light () next to your PSA's e-mail address listed on the Affiliate Manager page indicates an affiliate who has confirmed his or her SFI registration. Yellow light () e-mail addresses refer to affiliates who have not yet confirmed their registration in SFI. E-mail addresses with a red light () next to them have been confirmed as undeliverable.
SFI Executive Affiliate Leon Bowes says you ignore those "yellow lights" at your own risk. Leon has a series of canned e-mails saved in a draft folder. One of those e-mails is directed at "yellow lights." It doesn't take long to insert an affiliate's name within the e-mail and send it.
"I can not imagine ignoring even one 'yellow light,'" Leon says. Out of nine previous "yellow lights" he recently had, for example, five have become "green lights," and one has sent him an e-mail wanting to know how to get started.
You just never know, Leon says, a "yellow light" may turn out to be a future Stone Evans (one of SFI's biggest team leaders)—all because he decided not to ignore a "yellow light."
A side note: If you haven't heard Stone Evan's story, his sponsor quit SFI not long after Stone joined and is probably kicking himself a lot right now; and when he isn't, I am sure his wife is. :-)
SFI Executive Affiliate Jim Golding takes it a step further, sending e-mails introducing himself to every one of his PSAs, even the "red lights." If the e-mail doesn't bounce back, then they get Jim's personal "about me" e-mail in a couple days. He's even had some success with this method, with one PSA responding to his e-mail and ready to start accumulating VersaPoints.
By taking the time to send personable messages to their PSAs and not giving up on those less-than-perfect "yellow lights" and "red lights," SFI team leaders can improve their upgrade rates and make sure that potential team members don't escape into the ether. They're YOUR personally sponsored affiliates—don't ignore them!
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